Dubai Holding Asset Management has unveiled the new brand name “Dubai Residences” for its portfolio of residential communities for rent, previously known as “Dubai Asset Management”. The launch of the new brand name follows the inclusion of Nakheel and Meydan under the umbrella of Dubai Holding, which has contributed to expanding the scope of the “Dubai Residences” portfolio across the emirate. The new corporate identity is a significant step in the company’s successful journey over more than two decades of shaping the residential rental sector in Dubai, confirming its commitment to improving the quality of life for residents and supporting sustainable development in Dubai.
The unified “Dubai Residences” portfolio now includes 40,000 residential units from distinguished waterfront destinations to family residential neighborhoods for more than 150,000 residents. The launch of the new brand name confirms the company’s commitment to creating interconnected residential communities, according to specifications and standards that meet the needs of the future and strategic growth plans.
Malek Al Malek, CEO of Dubai Holding Asset Management Group, said: “The rapid economic growth and urban development witnessed by Dubai today are a testament to the vision of our wise leadership, and are two prominent factors that residents, tourists and visitors understand the great importance and unlimited potential of. Today, as a company that has dedicated its efforts for years to support Dubai’s ambitions to continuously improve the quality of life for residents, we stand at a pivotal stage that requires keeping pace with the emirate’s continuous development, accommodating the increasing population growth, and providing a sustainable and vibrant future.”