Natuzzi Italia, the Italian brand, has announced its collaboration with Peace Homes, a real estate company specializing in developing luxury projects in Dubai, to launch its first residential project, Natuzzi Harmony Residences, in the Dubai Islands area.
The project is a destination where every architectural and interior element harmonizes, providing an inspiring experience, through flowing forms that embrace and create unique living spaces.
The project embodies the vision of Natuzzi Italia, and is located on one of the Dubai Islands. It was designed to complement the natural surroundings, expressing the harmony of Arab and Mediterranean culture. With 65 years of experience and excellence in production, Natuzzi, in collaboration with a team of architects and interior designers, designed a building that extends over an area of more than 10,000 square meters, consisting of 9 floors containing 50 residential apartments.
The apartments are designed with great flexibility, allowing the interiors to be customized and the layout of the spaces to suit the tastes and needs of the residents, creating unique environments that reflect their personalities and preferences.
Pasquale Natuzzi, Italian businessman and head of Natuzzi Spa, a brand that is spread globally through 670 stores, expressed his great amazement at the development of Dubai over the past 50 years, recalling his visits to the city since the 1970s, noting the tremendous transformation the city has witnessed to transform it into a global city. He said: “Dubai’s ability to constantly reinvent itself is amazing, it cannot be described in words.”
He added: “My feelings are in line with the general view of Dubai as a vibrant, rapidly developing city that attracts people from all over the world, due to its modern infrastructure, luxurious lifestyle, diverse economic opportunities, and the development of new landmarks year after year, which makes it an attractive destination not only for tourists, but also for expatriates and investors.”
Commenting on the selection of Dubai Islands as the location for the company’s first project, Natuzzi said: “Dubai Islands is characterised by its combination of luxury and strategic location, in addition to the strong demand for distinctive residential experiences, which is in line with the brand image and target market.”