Miral and E& Enterprise, the digital transformation pillar of E& Group, announced on Friday a partnership to develop the Yas Island Metaverse project. The project aims to leverage Metaverse technology to showcase business events on Yas Island, and highlight destinations across the island, including theme parks and hotels.
Using advanced Metaverse technologies, E&Enterprise will create a detailed 3D map of the island and integrate it into a comprehensive virtual experience.
This platform enables potential business partners to explore the island’s landmarks and facilities, and get an interactive overview in advance of the business events and conferences they will be attending.
Jonathan Brown, Chief Assets Officer at Miral, said: “By leveraging E&Enterprise’s expertise, we aim to highlight the island’s capabilities in hosting high-impact and lasting business events.
He added: This strategic partnership comes within the framework of the ongoing efforts to position the island as a global destination, offering exceptional venues and facilities for business events, while emphasizing the commitment to promoting Abu Dhabi as a major destination for exhibitions and events conferences, and also confirms the commitment to enhancing Abu Dhabi’s position as a distinctive tourist destination to host these events.
Salvador Anglada, CEO of “E&Enterprise”, said: “We are excited about our strategic partnership with “Miral” and working together on the “Metaverse” project of the island, especially since our work focuses on providing advanced technological solutions.” (WAM)